TRANSFUNNEL CONSULTING PVT LTD

The pay for conversions campaign, announced by Google in 2018, changed the digital advertising landscape by giving advertisers the ability to choose to pay for conversion bidding. This has enabled advertisers, performance marketers and digital marketing agency in India to choose the bidding options in Google as they desire. Pay For Conversions (PFC) is specifically meant for Google Ads Advertisers, who are interested in enhancing performance, conversions and using display campaigns. This bid strategy offers the benefit of paying only for a specific action. Moreover, advertisers also have the opportunity to run tests and experiment with PFC. The benefits of PFC have made conversion optimisation vital for business advertisers. However, considering it is a new strategy, we have curated some tips on how you can perform PFC optimisation, as part of your digital marketing strategy . How to optimise the ‘Pay for Conversions’ campaign Here are 12 tips that help you to create and run a succes...

Pardot marketing automation platform guides your business with targeted strategies on email automation, campaigns, lead generation and management. The SaaS marketing automation software automates common marketing tasks such as website tracking, search engine optimisation, social marketing, lead generation and more. With a spectrum of Pardot consulting services nurturing the campaign segmentation, it syncs aptly with the customer relationship management solution of Salesforce, offering a performance edge. Therefore, while performing inbound marketing in the B2B marketing automation landscape, it becomes ideal to optimise Salesforce Pardot. Optimising Salesforce Pardot marketing automation would enable clients to buy from the brand, align the inbound marketing tasks with sales goals and ensure personalised & targeted marketing communication across all relevant channels. Optimising the Salesforce Pardot Leverage the data that is filled in the lead capture to create personalised an...

  Marketo automation tool , a Software-as-a-Service (SaaS)-based software built by Adobe aims at enabling organisations to automate and identify the marketing engagement in measurable values. It streamlines the marketing workflows for new prospects and existing customers while saving time, energy and money. Marketo automation is one of the most open and connected marketing platforms that identifies, engages and drives the customer experience by customer behaviour tracking. So, if you are a marketer, looking for wide exposure and leveraging effective marketing campaigns, then the Marketo automation platform can ease your experience. Moreover, there is an array of features in the Marketo automation tool that you can exploit for the brand marketing campaigns to reap maximum results. The key is to make your customers feel welcome through engaging landing pages, sending innovative emails, newsletters and adding e-books for nurturing brand relations with customers. However, this can ...

LeadSquared, a marketing automation platform is also in the business of providing customer relationship management services. With the prime objective of providing one-of-a-kind support to its client base, LeadSquared enables an enhanced closure for businesses. This marketing automation tool helps businesses with lead capture, its management, sales management and analytics, all in one platform.  LeadSquared was introduced in 2012 with the aim of becoming a marketing automation tool, but has ever since expanded its horizon to sales CRM . With new and innovative features building in LeadSquared, it is consistently becoming a smarter and highly efficient platform.  The marketing automation tool ensures an ample range of benefits including overall reduction in lead leakage, more intelligent and efficient lead prioritisation and automating various sales and marketing processes. It also offers various sales-related benefits such as offering detailed sales and marketing analytics...

  Lead generation has always played a pivotal role in the life of a business. From the conventional methods of offline techniques such as cold calling, referrals and networking to the digital age shift, the lead generation strategies have transformed massively. However, the one aspect that remained persistent was the need for evolving lead generation tips to get the wheel of business rotating. Irrespective of the size of the business, staying actively involved in lead generation strategies will give your business the push to constantly stay relevant and competitive. We have curated a list of lead generation tips , in line with the current and everlasting trends to help you guide through your business journey: Consistent content creation  Content is being known as the king for a reason and consistent content creation, posting it on-page and off-page is the key to driving traffic to your website. However, for both B2C and B2B lead generation strategies , it is vital to keep...