TRANSFUNNEL CONSULTING PVT LTD

  It is a no brainer why sales and marketing alignment is the biggest determinant of a company’s success. With statistics of sales-marketing sync causing 34% more revenue from new customers and a 36% increase in customer retention, it speaks volumes for any B2B company to take their next step. However, businesses across the globe are facing an imbalance in sales and marketing costing the companies trillions in loss annually. However, with a simple and strategic sales and marketing alignment , businesses can balance well between the creative demands, limited budgets, channel decisions and develop sales and marketing strategies that can target work towards a common objective. This article will give a step-by-step guide for sales and marketing alignment for B2B so that they can work together towards one goal of higher revenue. Sales and marketing alignment: A step-by-step guide 1. Set shared goals Setting common goals for the organisation with its vision and mission incorporated ...