TRANSFUNNEL CONSULTING PVT LTD

The pay for conversions campaign, announced by Google in 2018, changed the digital advertising landscape by giving advertisers the ability to choose to pay for conversion bidding. This has enabled advertisers, performance marketers and digital marketing agency in India to choose the bidding options in Google as they desire. Pay For Conversions (PFC) is specifically meant for Google Ads Advertisers, who are interested in enhancing performance, conversions and using display campaigns. This bid strategy offers the benefit of paying only for a specific action. Moreover, advertisers also have the opportunity to run tests and experiment with PFC. The benefits of PFC have made conversion optimisation vital for business advertisers. However, considering it is a new strategy, we have curated some tips on how you can perform PFC optimisation, as part of your digital marketing strategy . How to optimise the ‘Pay for Conversions’ campaign Here are 12 tips that help you to create and run a succes

Search Engine Optimisation (SEO) is by far one of the most common terms used in the context of digital marketing. With supporting references to keywords, backlinks, website optimisation, social media and content, SEO services have encompassed a wider platform. SEO, since its inception, has proved highly beneficial to businesses, by making them visible on the search engines and increasing their ranking for improved business opportunities. Moreover, the post-pandemic landscape of 2022 is an ultra-digital domain that demands a well-defined inbound marketing strategy . This landscape has everything from a small-scale business to the most successful entity. With an extensive list of brands on a digital platform, it becomes pertinent, although competitive to deploy SEO for your business. Not only will the SEO services give visibility to your brand in the vast pool, but they will also make your presence felt by bringing you potential customers. Following are the reasons why SEO is important