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The pay for conversions campaign, announced by Google in 2018, changed the digital advertising landscape by giving advertisers the ability to choose to pay for conversion bidding. This has enabled advertisers, performance marketers and digital marketing agency in India to choose the bidding options in Google as they desire. Pay For Conversions (PFC) is specifically meant for Google Ads Advertisers, who are interested in enhancing performance, conversions and using display campaigns. This bid strategy offers the benefit of paying only for a specific action. Moreover, advertisers also have the opportunity to run tests and experiment with PFC. The benefits of PFC have made conversion optimisation vital for business advertisers. However, considering it is a new strategy, we have curated some tips on how you can perform PFC optimisation, as part of your digital marketing strategy . How to optimise the ‘Pay for Conversions’ campaign Here are 12 tips that help you to create and run a succes...

  It is a no brainer why sales and marketing alignment is the biggest determinant of a company’s success. With statistics of sales-marketing sync causing 34% more revenue from new customers and a 36% increase in customer retention, it speaks volumes for any B2B company to take their next step. However, businesses across the globe are facing an imbalance in sales and marketing costing the companies trillions in loss annually. However, with a simple and strategic sales and marketing alignment , businesses can balance well between the creative demands, limited budgets, channel decisions and develop sales and marketing strategies that can target work towards a common objective. This article will give a step-by-step guide for sales and marketing alignment for B2B so that they can work together towards one goal of higher revenue. Sales and marketing alignment: A step-by-step guide 1. Set shared goals Setting common goals for the organisation with its vision and mission incorporated ...

Pardot marketing automation platform guides your business with targeted strategies on email automation, campaigns, lead generation and management. The SaaS marketing automation software automates common marketing tasks such as website tracking, search engine optimisation, social marketing, lead generation and more. With a spectrum of Pardot consulting services nurturing the campaign segmentation, it syncs aptly with the customer relationship management solution of Salesforce, offering a performance edge. Therefore, while performing inbound marketing in the B2B marketing automation landscape, it becomes ideal to optimise Salesforce Pardot. Optimising Salesforce Pardot marketing automation would enable clients to buy from the brand, align the inbound marketing tasks with sales goals and ensure personalised & targeted marketing communication across all relevant channels. Optimising the Salesforce Pardot Leverage the data that is filled in the lead capture to create personalised an...

  Brands deploy an array of enterprise marketing automation tools to keep customer engagement alive and attract more prospects. While businesses need to use the best possible tool targeting the pain points, it is also important to combine tools pertinent to delivering the best customer experience. One of the best ways the marketing automation specialist can streamline the digital experience is to integrate marketing automation platforms and web content management platforms (CMS). Being the core solution of successful marketing programs, web CMS and marketing automation platforms enable successful lead nurturing and lead scoring. Where a web CMS enables to design, manage and publish content on the brand website as well as mobile apps, a marketing automation platform controls campaigns across social media channels. An enterprise marketing automation is an inbound strategy to attract, convert and engage customers through digital channels. Together with the web CMS tool and marketing...

  While some businesses thrive with time, others descend to their fate undergoing huge swings in their lifespan, despite incorporating a salesforce consulting partner. Wonder where the difference lies? It all begins and continues with how businesses perceive their customer relationships and take measures in driving it to the next scale. The polarity lies in effective sales conversations that can be tricky and most salespeople do not even have the necessary skills to close a deal. However, in the process of churning out clients, most salesforce consulting services are openly pitching their offers and focusing on business, rather than taking a strategic shift toward the prospects. A report by Microsoft highlights that 61% of customers stop buying from a brand if they have a poor experience with them. This raises the importance of customer satisfaction in sales conversations, behind every flourishing business. How to Create a Custom Application using Salesforce A good sales...