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Showing posts from May, 2022

Optimise Your Salesforce Pardot and Know How to Get Returns from B2B Marketing Automation - TransFunnel Consulting

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Pardot marketing automation platform guides your business with targeted strategies on email automation, campaigns, lead generation and management. The SaaS marketing automation software automates common marketing tasks such as website tracking, search engine optimisation, social marketing, lead generation and more. With a spectrum of Pardot consulting services nurturing the campaign segmentation, it syncs aptly with the customer relationship management solution of Salesforce, offering a performance edge. Therefore, while performing inbound marketing in the B2B marketing automation landscape, it becomes ideal to optimise Salesforce Pardot. Optimising Salesforce Pardot marketing automation would enable clients to buy from the brand, align the inbound marketing tasks with sales goals and ensure personalised & targeted marketing communication across all relevant channels. Optimising the Salesforce Pardot Leverage the data that is filled in the lead capture to create personalised an

Integrating Your Web CMS with Your Marketing Automation Platform - TransFunnel Consulting

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  Brands deploy an array of enterprise marketing automation tools to keep customer engagement alive and attract more prospects. While businesses need to use the best possible tool targeting the pain points, it is also important to combine tools pertinent to delivering the best customer experience. One of the best ways the marketing automation specialist can streamline the digital experience is to integrate marketing automation platforms and web content management platforms (CMS). Being the core solution of successful marketing programs, web CMS and marketing automation platforms enable successful lead nurturing and lead scoring. Where a web CMS enables to design, manage and publish content on the brand website as well as mobile apps, a marketing automation platform controls campaigns across social media channels. An enterprise marketing automation is an inbound strategy to attract, convert and engage customers through digital channels. Together with the web CMS tool and marketing aut