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The pay for conversions campaign, announced by Google in 2018, changed the digital advertising landscape by giving advertisers the ability to choose to pay for conversion bidding. This has enabled advertisers, performance marketers and digital marketing agency in India to choose the bidding options in Google as they desire. Pay For Conversions (PFC) is specifically meant for Google Ads Advertisers, who are interested in enhancing performance, conversions and using display campaigns. This bid strategy offers the benefit of paying only for a specific action. Moreover, advertisers also have the opportunity to run tests and experiment with PFC. The benefits of PFC have made conversion optimisation vital for business advertisers. However, considering it is a new strategy, we have curated some tips on how you can perform PFC optimisation, as part of your digital marketing strategy . How to optimise the ‘Pay for Conversions’ campaign Here are 12 tips that help you to create and run a succes

  It is a no brainer why sales and marketing alignment is the biggest determinant of a company’s success. With statistics of sales-marketing sync causing 34% more revenue from new customers and a 36% increase in customer retention, it speaks volumes for any B2B company to take their next step. However, businesses across the globe are facing an imbalance in sales and marketing costing the companies trillions in loss annually. However, with a simple and strategic sales and marketing alignment , businesses can balance well between the creative demands, limited budgets, channel decisions and develop sales and marketing strategies that can target work towards a common objective. This article will give a step-by-step guide for sales and marketing alignment for B2B so that they can work together towards one goal of higher revenue. Sales and marketing alignment: A step-by-step guide 1. Set shared goals Setting common goals for the organisation with its vision and mission incorporated defi