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LeadSquared, a marketing automation platform is also in the business of providing customer relationship management services. With the prime objective of providing one-of-a-kind support to its client base, LeadSquared enables an enhanced closure for businesses. This marketing automation tool helps businesses with lead capture, its management, sales management and analytics, all in one platform.  LeadSquared was introduced in 2012 with the aim of becoming a marketing automation tool, but has ever since expanded its horizon to sales CRM . With new and innovative features building in LeadSquared, it is consistently becoming a smarter and highly efficient platform.  The marketing automation tool ensures an ample range of benefits including overall reduction in lead leakage, more intelligent and efficient lead prioritisation and automating various sales and marketing processes. It also offers various sales-related benefits such as offering detailed sales and marketing analytics, and imp

  Evolving search engine algorithms make it necessary for website owners to stay updated with changes to ensure good rankings on Google. For more information read our blog on :  https://www.transfunnel.com/blog/on-page-seo-tips-every-website-owner-must-know

  Pardot is a Salesforce automation product that nurtures business automation activities and offers a complete solution with powerful tools that facilitate targeted action for the business. This competent product captures leads, offers customized customer experience and creates effective communication aimed at satisfying potential prospects. There are various ways to personalize Pardot marketing automation to meet the long/short term needs of the business. The best value of this Salesforce automation can be achieved by identifying and organizing everything you would require for the set-up of Pardot. In this article, we have curated easy steps for Pardot implementation for you to add value to your business. Let us dig deeper: Team Involvement Before you set up Pardot, you would require a diligent need of the in-house IT team, marketing and sales department to act as a support strength.   Setup of Technical Task Once the teams are set up, you would need to set up the technical task,

Inbound marketing strategy , made more relevant from the HubSpot inbound marketing , has become a pragmatic approach to increasing brand value and revenue by focussing on converting more leads. This terminology however has evolved from the traditional marketing approach over time through the revolutionary digital disruption, which brought the customer base online. This offered a wider platform for businesses to expand their brand existence and allow it to flourish. So, even if you are a beginner in the field of entrepreneurship, you might be aware of creating valuable content which encompasses the entirety of inbound marketing strategy . Adopting this strategy, your goal must circle around attracting new prospects to your business, engaging them through different programs and scaling your sales in the process. While it seems simple and doable, for a beginner there are some pointers of consideration before investing time and effort and commercials into inbound marketing services . Let

  Lead generation has always played a pivotal role in the life of a business. From the conventional methods of offline techniques such as cold calling, referrals and networking to the digital age shift, the lead generation strategies have transformed massively. However, the one aspect that remained persistent was the need for evolving lead generation tips to get the wheel of business rotating. Irrespective of the size of the business, staying actively involved in lead generation strategies will give your business the push to constantly stay relevant and competitive. We have curated a list of lead generation tips , in line with the current and everlasting trends to help you guide through your business journey: Consistent content creation  Content is being known as the king for a reason and consistent content creation, posting it on-page and off-page is the key to driving traffic to your website. However, for both B2C and B2B lead generation strategies , it is vital to keep some con