Marketing Funnel Automation – A Glance
Marketing Funnel Automation – A Glance
Automate lead generation gives you an edge over your competitors and will help your company to grow to leaps and bounds.
Read the article to know more about the secrets associated with marketing funnel automation. Not many businessmen know about this. If you wish to make a difference, then read on.
You will be able to sit back and relax while enjoying the cash flow only once everything is properly automated.
All that you need to know about marketing funnel automation:
Let’s take a quick look at how exactly the sales funnel functions.
• First will be the recognition phase. You will have to be familiar with a need for any specific product.
• Now you will come to the information search phase. You can start with the phase of researching online.
• You will have to carry out the study of the alternatives to come up with the correct option.
• Now you can take the purchase decision based on the above mentioned points.
• There will be a post-purchase behavior phase associated with the sales funnel where people can easily opt for an additional service or product.
Get started with the process by creating content:
Your piece of content should cover the entire sales funnel phases. Then you can shift your focus on turning the visitors into really loyal customers. If you already have some content, then it is a good idea to add some fresh information to it and optimize it. You will have to pay attention to the keyword opportunities.
Use of Google AdWords for awareness:
It is very important to get the attention of your leads. Also, you need to keep in mind the budget. You can automate the rules for the purpose of keeping your operating cost under check. A Google AdWords account need to be created for the purpose. It is recommended to select Search Network Only.
Suggest a free value in return for the emails:
You need to quickly come up with the next step once you have already got the desired traffic on your site. Don’t allow the visitor to leave the website before getting some information about what you are actually selling.
When you are giving stuff for free and receive an email, you can easily look after the leads later on.
What to offer?
The sky is the limit. The lead magnets will be largely based on the type of industry. Some of the common kinds are free samples, discount codes, checklists, e-books, and much more.
Come up with a drip campaign
You need to resist the urge of creating sales right after the preliminary email. As a matter of fact, you need to come up with multiple emails. These have to be well connected with each other and should say it all about the service or product.
Also, make sure that the last mail focuses on bringing the client to your call to action. This needs to result in sale.
Personalize the emails you as this will convey that you care. You can easily schedule all the emails. These will be sent automatically and this will be your first step in automating the marketing funnel.
Use the software:
There are several marketing automation softwares out there and you need to choose the one that will work best in your case.
Some of these are listed below:
• AdRoll: This can help in new lead prospecting and the focus is on on-site pop-up integration, advertising and email outreach.
• Marketo: It is perfect for individual package bundles for completely integrated solutions and making email templates for marketing funnel automation.
• Hubspot: This is a fully automated platform and makes the entire process smooth.
• Pardot: It is great to administer the highly advanced email marketing campaigns.
• BuzzBuilder: This software will help in sending cold emails. Also, it will take your through the warmest leads with predictive analytics tool.
You just need to figure out the tools that you require customizing your ads for complete marketing solutions.
And you will be good to go!
Automate lead generation gives you an edge over your competitors and will help your company to grow to leaps and bounds.
Read the article to know more about the secrets associated with marketing funnel automation. Not many businessmen know about this. If you wish to make a difference, then read on.
You will be able to sit back and relax while enjoying the cash flow only once everything is properly automated.
All that you need to know about marketing funnel automation:
Let’s take a quick look at how exactly the sales funnel functions.
• First will be the recognition phase. You will have to be familiar with a need for any specific product.
• Now you will come to the information search phase. You can start with the phase of researching online.
• You will have to carry out the study of the alternatives to come up with the correct option.
• Now you can take the purchase decision based on the above mentioned points.
• There will be a post-purchase behavior phase associated with the sales funnel where people can easily opt for an additional service or product.
Get started with the process by creating content:
Your piece of content should cover the entire sales funnel phases. Then you can shift your focus on turning the visitors into really loyal customers. If you already have some content, then it is a good idea to add some fresh information to it and optimize it. You will have to pay attention to the keyword opportunities.
Use of Google AdWords for awareness:
It is very important to get the attention of your leads. Also, you need to keep in mind the budget. You can automate the rules for the purpose of keeping your operating cost under check. A Google AdWords account need to be created for the purpose. It is recommended to select Search Network Only.
Suggest a free value in return for the emails:
You need to quickly come up with the next step once you have already got the desired traffic on your site. Don’t allow the visitor to leave the website before getting some information about what you are actually selling.
When you are giving stuff for free and receive an email, you can easily look after the leads later on.
What to offer?
The sky is the limit. The lead magnets will be largely based on the type of industry. Some of the common kinds are free samples, discount codes, checklists, e-books, and much more.
Come up with a drip campaign
You need to resist the urge of creating sales right after the preliminary email. As a matter of fact, you need to come up with multiple emails. These have to be well connected with each other and should say it all about the service or product.
Also, make sure that the last mail focuses on bringing the client to your call to action. This needs to result in sale.
Personalize the emails you as this will convey that you care. You can easily schedule all the emails. These will be sent automatically and this will be your first step in automating the marketing funnel.
Use the software:
There are several marketing automation softwares out there and you need to choose the one that will work best in your case.
Some of these are listed below:
• AdRoll: This can help in new lead prospecting and the focus is on on-site pop-up integration, advertising and email outreach.
• Marketo: It is perfect for individual package bundles for completely integrated solutions and making email templates for marketing funnel automation.
• Hubspot: This is a fully automated platform and makes the entire process smooth.
• Pardot: It is great to administer the highly advanced email marketing campaigns.
• BuzzBuilder: This software will help in sending cold emails. Also, it will take your through the warmest leads with predictive analytics tool.
You just need to figure out the tools that you require customizing your ads for complete marketing solutions.
And you will be good to go!
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