The Top Marketing Automation Hacks You Should be Aware of!
The term marketing automation is appearing ever increasingly today in the software and digital industry. For those unfamiliar with the term, Marketing Automation refers to the set of software programs that work towards robotising your marketing actions. This type of automations generates significant revenues, creates new leads, enhances customer experience and eventually contributes to the growth of any business. If you are willing to make a substantial difference to this industry and take your business to greater heights marketing automation is a magical trick on its own. So here, I will be disclosing major marketing automation hacks which will help you to grow your marketing team even more powerful.
#1: Nurturing the Lost Leads
Lack of engagement of interest, poor user interface or availability of a better and cheaper option in the market place, may cause a lead to become inactive and ultimately you will lose your leads. So one of the significant automation hacks is to take notice of these lost leads and nurture them in every possible way in the future. Create a dynamic list. It notifies you every time they revisit your site and allows you to learn a little more about the potential customer. The more data visitors leave behind; the more powerful marketing strategy you can make to prioritise the leads.
#2: Building Customers Behavioural Patterns and Profile
Now, this could be a tricky thing to adopt in any business. But marketing automation has made it easier too. Advanced monitoring systems help to track the previous purchase history of the customers, scroll past and customers personal information also and then use this information to build full behavioural profiles for each customer. This helps any firm to design notifications down to individual interest.
#3: Creating a Meaningful Content
This is indeed a brilliant idea! The success of any marketing automation tool depends on how you use it strategically. The strategy focuses on the creation of a content which should be a useful, appealing and engaging, and distributing it on your social media channels depending on where your target market dramatically performs. So, what matters here are the customers. The delighted customers. The satisfied customers. So the content should be relevant enough catering to their needs and benefits of the targeted customers.
#4: Emailing the Anonymous Leads
With the sophisticated marketing automation database, you can have quick access to the anonymous visitors who scan through your website without providing any personal information to track them in future. With this, you can send personalised and customised emails to these hidden leads and gain insights into their independent interests, needs and desires; a life-changing process for most marketers welcoming new leads.
#5: Choosing the Perfect Time
Marketing automation is a wonderful tool to analyse the online activity of your visitors and leads through its integrated software. This helps your firm to select the best time and day to deliver your content, down to individual preferences.
#6: Generating Customer Incentives
The ultimate aim of any business is the customer growth. If you too are looking for new leads, automate the customer's incentives today only! This could be done through robust emailing or texting regarding new discount, reward coupons and first free purchase on signing up. This will help you retain and grow high-value customer relationships. For example, providing frequent shoppers with greater discounts to incentivise large basket sizes.
#7: Drip Campaigning
Once you have established a healthy one-time purchase relationship with a fresh lead, don’t let it gather dust. You must keep the people interested in your services by hook or by crook. Drip campaigns tend to keep the conversation active with your client through emailing, texting or newsletters. Hence inculcating long-term customer relationship.
#8: Be Omnipresent
Start using Omni channel marketing campaigns. This trick will ensure your presence at various marketing platforms and will thus capture greater customer attention and support.
Hope these hacks will help you to be a better marketer!
#1: Nurturing the Lost Leads
Lack of engagement of interest, poor user interface or availability of a better and cheaper option in the market place, may cause a lead to become inactive and ultimately you will lose your leads. So one of the significant automation hacks is to take notice of these lost leads and nurture them in every possible way in the future. Create a dynamic list. It notifies you every time they revisit your site and allows you to learn a little more about the potential customer. The more data visitors leave behind; the more powerful marketing strategy you can make to prioritise the leads.
#2: Building Customers Behavioural Patterns and Profile
Now, this could be a tricky thing to adopt in any business. But marketing automation has made it easier too. Advanced monitoring systems help to track the previous purchase history of the customers, scroll past and customers personal information also and then use this information to build full behavioural profiles for each customer. This helps any firm to design notifications down to individual interest.
#3: Creating a Meaningful Content
This is indeed a brilliant idea! The success of any marketing automation tool depends on how you use it strategically. The strategy focuses on the creation of a content which should be a useful, appealing and engaging, and distributing it on your social media channels depending on where your target market dramatically performs. So, what matters here are the customers. The delighted customers. The satisfied customers. So the content should be relevant enough catering to their needs and benefits of the targeted customers.
#4: Emailing the Anonymous Leads
With the sophisticated marketing automation database, you can have quick access to the anonymous visitors who scan through your website without providing any personal information to track them in future. With this, you can send personalised and customised emails to these hidden leads and gain insights into their independent interests, needs and desires; a life-changing process for most marketers welcoming new leads.
#5: Choosing the Perfect Time
Marketing automation is a wonderful tool to analyse the online activity of your visitors and leads through its integrated software. This helps your firm to select the best time and day to deliver your content, down to individual preferences.
#6: Generating Customer Incentives
The ultimate aim of any business is the customer growth. If you too are looking for new leads, automate the customer's incentives today only! This could be done through robust emailing or texting regarding new discount, reward coupons and first free purchase on signing up. This will help you retain and grow high-value customer relationships. For example, providing frequent shoppers with greater discounts to incentivise large basket sizes.
#7: Drip Campaigning
Once you have established a healthy one-time purchase relationship with a fresh lead, don’t let it gather dust. You must keep the people interested in your services by hook or by crook. Drip campaigns tend to keep the conversation active with your client through emailing, texting or newsletters. Hence inculcating long-term customer relationship.
#8: Be Omnipresent
Start using Omni channel marketing campaigns. This trick will ensure your presence at various marketing platforms and will thus capture greater customer attention and support.
Hope these hacks will help you to be a better marketer!
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