Marketing Automation Services That Help in Converting Leads Efficiently
To build an appealing website and attract visitors you must have surely spent a lot of money. But along with this you also need to spend money on marketing techniques, online advertising and SEO's to get more sales and customers for your business. In today's world if you do not get the returns of your business, it may result in lay off workers or borrowing of money or sometimes you may even lose your business.
To prevent yourself from such a situation you will have to adopt a new way so that your goals can be quickly and easily achieved. Converting your leads into customers will give you good returns, as when the sales conversion gets higher the cost of per customer decreases which is profitable for your business.
What are the advantages of Marketing Automation Services?
The important advantage of marketing automation system is that leads can be converted faster so that returns can be achieved quickly with the investment that is made as well as more customers can be attached to buy products from you.
For each contact the automation system uses server based software which automatically processes the behaviour and information of the contact. This system is an auto responder, which integrates rules and employs intelligent functions for customer relationship management to boost your sales conversion.
To convert leads into customers, here are 5 important marketing automation techniques to help you in your business:
1. Lead scoring
This technique enables to rank your contacts in response to the various actions that they take after they have opted in. Lead scoring helps to identify your leads so that you can sort them out and put them in the right sequence of sales conversion.
2. SMS Texting
SMS texting is a much more reliable and faster way of sending a message as compared to print or email. 90% of people read text messages in 3 minutes of receiving it but for an email there is a need of internet connection which sometimes is not available at all places. Thus SMS texting is a much faster way of engaging your contacts.
3. Tagging
Through tagging you can segment your leads and convert them into sales. An automation system tags your leads with the help of demographic and psychographic data, types of contacts, email links, and through advertising sources. Then the marketing automation system puts you through into a custom sequence of messages that fits the tag and personalises the message according to their wants and needs.
4. Shopping Cart abandonment follow up
The sad part is more than 67% of people abandon their shopping cards but with the remaining they can still follow up the sales. A Marketing automation system can help you to follow up and get back the hot leads of your shopping cart and convert them into customers. Thus this will led to increase in the conversion rates of your sales.
In fact, by triggering email responses you can capture 29% of abandon sales and make more money by getting people to buy products back from you.
5. Split Testing
By using the method of split testing you can get maximum results, as an automation system permits you to test two or more sales email or letters. This method allows you to find which message is suitable for conversion of your sales.
If case you have marketing automation system you can execute the above 5 techniques and increase your sales but in the absence of an automation system you should think of getting one immediately so that your sales conversion increases.
The most important advantage of a marketing automation solutions offered by Transfunnel is that it is very affordable for small businesses as well as it boost your sales.
To prevent yourself from such a situation you will have to adopt a new way so that your goals can be quickly and easily achieved. Converting your leads into customers will give you good returns, as when the sales conversion gets higher the cost of per customer decreases which is profitable for your business.
What are the advantages of Marketing Automation Services?
The important advantage of marketing automation system is that leads can be converted faster so that returns can be achieved quickly with the investment that is made as well as more customers can be attached to buy products from you.
For each contact the automation system uses server based software which automatically processes the behaviour and information of the contact. This system is an auto responder, which integrates rules and employs intelligent functions for customer relationship management to boost your sales conversion.
To convert leads into customers, here are 5 important marketing automation techniques to help you in your business:
1. Lead scoring
This technique enables to rank your contacts in response to the various actions that they take after they have opted in. Lead scoring helps to identify your leads so that you can sort them out and put them in the right sequence of sales conversion.
2. SMS Texting
SMS texting is a much more reliable and faster way of sending a message as compared to print or email. 90% of people read text messages in 3 minutes of receiving it but for an email there is a need of internet connection which sometimes is not available at all places. Thus SMS texting is a much faster way of engaging your contacts.
3. Tagging
Through tagging you can segment your leads and convert them into sales. An automation system tags your leads with the help of demographic and psychographic data, types of contacts, email links, and through advertising sources. Then the marketing automation system puts you through into a custom sequence of messages that fits the tag and personalises the message according to their wants and needs.
4. Shopping Cart abandonment follow up
The sad part is more than 67% of people abandon their shopping cards but with the remaining they can still follow up the sales. A Marketing automation system can help you to follow up and get back the hot leads of your shopping cart and convert them into customers. Thus this will led to increase in the conversion rates of your sales.
In fact, by triggering email responses you can capture 29% of abandon sales and make more money by getting people to buy products back from you.
5. Split Testing
By using the method of split testing you can get maximum results, as an automation system permits you to test two or more sales email or letters. This method allows you to find which message is suitable for conversion of your sales.
If case you have marketing automation system you can execute the above 5 techniques and increase your sales but in the absence of an automation system you should think of getting one immediately so that your sales conversion increases.
The most important advantage of a marketing automation solutions offered by Transfunnel is that it is very affordable for small businesses as well as it boost your sales.
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