Why Small Businesses Need to Optimise Their MarTech Stack - TransFunnel Consulting

 Small businesses often face various challenges to foothold their presence in the market. This has remained consistent even with businesses moving to the digital platform. Finding the right consumers, converting them into a regular or buying customer is a complex process, which can benefit greatly from different marketing automation consultant solutions. One such solution tends to be the MarTech stack, also known as marketing technology stack.

Marketing technology (MarTech) is software and is a crucial part of marketing automation strategy that facilitates and implements marketing strategies. Collective tools under MarTech used by marketers to effectively communicate their efforts are termed as MarTech stack.

While this technology might be new for some, it has been around the globe for long enough to be relied on (in terms of the consistent delivery of content to the relevant audience). 

Below are some of the vital reasons why small businesses need to optimise their MarTech stack.

• A faster approach

Marketing automation consultants save your time and streamline the workflow using tools that are automated. These automated tools perform repetitive tasks that are both tiring and time-consuming such as converting file formats, pulling data, finding assets and much more.

• Improves internal communication

The B2C and B2B marketing automation assists in project status and business goals in a transparent manner. It helps in improving tracking to enable team members to gain full visibility of on-going progress of tasks.

• Create intelligent content

The marketing automation consultant helps the audience feel like the brand understands them. This happens through insights on buyer behaviour, navigation patterns and other details obtained from the massive data. The data helps in optimising the customer experience, understanding the performance and delivering the targeted content.

• Build harmonious relationships

The marketing automation consultant helps to build a harmonious relationship between buyer and customer by enabling you to understand what exactly is the right thing to say at the right time to the right customer. This is obtained by easy access to past interactions, conversations, interactions, subscription information and so on.

• Creates a robust sense of being

With multiple tools under the proximity of a marketing automation consultant, the power and value of these tools individually grow multifold. This helps to reduce friction at the workplace, thus helping to streamline work, keeping it smarter and faster.

• Strategies the content marketing system (CMS) 

Be it a blog, a business site or any other website work, content marketing drives businesses to manage the activities. This under marketing automation consultants gains even more strength, while giving the ease to designing the marketing system with no prior technical knowledge. Therefore, investing in MarkTech becomes even more vital, as your business thrives, to keep the strategies running without making work complicated.

 

• Email Marketing Platform

Email marketing remains one of the most popular mediums of digital marketing, despite the addition of various other techniques. Moreover, if data analytics is inculcated in email marketing automation, it makes for a combination that is hard to fail. This will create a smart business environment that enables businesses to automatically circulate highly-targeted campaigns. The highly preferred inbound marketing automation method enhances the retention and conversion rates for business growth.

• Advertising Tech

Advertising tech is incorporated in MarTech and refers to the proper management of a business’s digital campaigns. This solution as part of the marketing automation consultant uses clicks and tracking engagement to measure the success of digital campaigns. It then uses the data/information to direct the future campaigns and track data to focus on which ads worked for the business and which did not.

• Social Media Management

Social media has been an indispensable part of customer engagement for every business, whether small or big. To assist in their smooth process and higher engagement, tools such as MarTech help with the content strategy. It gives an opportunity to visualise which content trends are best for a specific platform and gives an insight into the effectiveness of customer interactions with your brand.

• Search Engine Optimisation (SEO) tools

Search engine optimisation (SEO) is a vital consideration for businesses to have their content reach maximum people of interest. SEO tools can drive businesses to identify the best strategy for their website ranking on search engines. Making it a part of MarTech would greatly help businesses as it will offer solutions faster and more accurately to have your business reach the search rankings that you have planned.

• Customer Relationship Management (CRM)

MarTech offers software like CRM, which is beneficial to align sales and marketing. It allows the marketers and sales of your business to get access to all the customer information that is required to manage a robust relationship and help the prospects down the funnel.

With the implementation of marketing automation consultants becoming a required and vital aspect of marketing initiatives for a business, they are getting more involved in understanding and exploring how MarTech will benefit their business objectives.

To ease the process, we at TransFunnel, provide comprehensive marketing services that deliver full-funnel inbound marketing automation solutions taking care of all funnel stages of your customer’s journey, from first touch-point to becoming a qualified lead and even beyond that.