6 HubSpot Integrations for B2B Businesses in 2022 - TransFunnel Consulting

 HubSpot has proven to be a valuable tool for B2B businesses and HubSpot integrations tend to offer comprehensive functionalities and benefits of its platform. The massive HubSpot ecosystem has generated an arsenal of analytics, tools, marketing, sales and support to distinguish your brand campaign from other digital marketers.

With over 200 HubSpot integrations, B2B businesses can make real-time conversations with prospects, increase their leads and enhance business ROI. These integrations fall into two categories: Those built and supported by HubSpot and the others built and supported externally by connecting partners of HubSpot. 

While the list can turn overwhelming to pick and decide on the right one for your business, we have narrowed down the best HubSpot integrations for your B2B business. 

Databox 

Databox is a strategy built on data that helps businesses develop custom reports using an array of easily trackable metrics using HubSpot. This is based on the fact that while it can be challenging to keep your business analytics organised and accessible at all times, Databox HubSpot integrations allows brands to keep all the data in a centralised location. It incorporates the feature of designing a dashboard to feature multiple sources of information around a KPI. Furthermore, it also allows businesses to set objectives, notifications to track progress and build reports from scratch or choose from the pre-built templates, thus making your work and goals easier. 

  

MagneticOne 

 

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HubSpot API integration with MagneticOne allows businesses to easily scan their business cards, add contact information and segment leads to target or trigger workflow. This HubSpot CRM integration is based on the challenge that during B2B sales, the sales team attending trade shows and events promote their products. However, after the event, they find it difficult to stack all the business cards of prospects, causing a delay or confusion in creating a plan on how to use them. 

MagneticOne integration with HubSpot eases this process for B2B businesses to create a plan and adhere to it for a strategic workflow. 

  

GoToWebinar 

Webinars are a vital and incredible tool for B2B marketers to record the discussions and gate the leads while sharing sales processes, developing guides and other content around it. GoToWebinar is one such HubSpot integration tool that enables hosting, promoting and recording webinars and can easily sync registrants, contact lists and landing page submissions to use them for later purposes. These landing pages can be pushed through via social media, email or other channels enabling an effective event promotion for your B2B business. 

  

CallRail 

HubSpot CRM has an incredible feature of automatically updating and detailing the contact records. CallRail HubSpot integrations bridge the gap of incoming call tracking and help businesses add an offline interaction. This enables the transfer of information such as texts and calls that are received from prospects into your HubSpot records. This transfer allows B2B businesses to segment, nurture both marketing and sales and draw a complete picture of their efforts. 

  

SurveyMonkey 

 

Your prospects have a wealth of information and feedback that can transform your B2B business. SurveyMonkey HubSpot integration enables just that, bringing all that information to your doorstep. The tool gathers data through integration and logs it into the contact records of your HubSpot CRM. It also allows businesses to trigger additional action based on the actual answers from the survey. For instance, a high rating NPS survey can trigger a workflow, which asks the prospect to draw a formal recommendation. Accordingly, a low rating triggers a workflow, which draws a task for a salesperson to reach out to the prospect and resolve the issue. 

 
The SurveyMonkey integration also complements some of the smart content features of HubSpot. For example, if your prospects respond to the survey about content preferences, you can use the smart CTAs and smart lists to ensure those contacts receive relevant data. 

  

LeadsBridge 

 

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LeadsBridge HubSpot integration enables B2B businesses to connect their digital ads from social media to the HubSpot CRM and assist in advanced targeting and lead capture opportunities. It can also be used to pull smart lists from HubSpot and design a custom prospect list in the social media ads manager to target ads to a specific list. This feature helps businesses expand their reach without exporting or importing files. 

At TransFunnel, we bring synergy with different systems and enable them to work together as a composite system, driving your business growth. We believe in the vitality of interconnectivity to accelerate marketing success and deploy the most pertinent HubSpot integrations and HubSpot WhatsApp integrations, that resonate with your B2B business. 

Based on expertise and experience and being a MarTech Services and Solutions company, TransFunnel established across every aspect of marketing technology and digital marketing. This strategy allows us to manage the convergence of your brand’s existing system with HubSpot CRM without breaking the bank.