How to use Inbound Marketing? An ultimate guide for beginners - TransFunnel Consulting

Inbound marketing strategy, made more relevant from the HubSpot inbound marketing, has become a pragmatic approach to increasing brand value and revenue by focussing on converting more leads. This terminology however has evolved from the traditional marketing approach over time through the revolutionary digital disruption, which brought the customer base online. This offered a wider platform for businesses to expand their brand existence and allow it to flourish.

So, even if you are a beginner in the field of entrepreneurship, you might be aware of creating valuable content which encompasses the entirety of inbound marketing strategy. Adopting this strategy, your goal must circle around attracting new prospects to your business, engaging them through different programs and scaling your sales in the process.

While it seems simple and doable, for a beginner there are some pointers of consideration before investing time and effort and commercials into inbound marketing services.

Let’s dig in: 

Inbound marketing methods

• Attract

If you are a beginner, chances are people won’t know about your existence in the business world. So, your prime task must start with attracting customers by making your relevance felt. If you have hired an inbound marketing consultant, they might offer you some suggestions on creating and publishing content across social media platforms. While you adopt this strategy, make sure you meet the SEO-driven marketing strategy.

SEO or search engine optimization allows you to rank your content higher on search engines through relevance, readability and the interest level or duration of your audience. Therefore, it is recommended that you create content around topics that people are constantly searching for on the internet. Ensure that your content passes the following test:

1. Relevancy

2. Thoroughness

3. Uniqueness

4. Clarity

Additionally, look for topics that have a high search volume potential using a keyword tool. Whether you are doing B2C or B2B inbound marketing, performing SEO is the fundamental step to attract your customer base and step into the business world with relevance.

Moreover, the content can be in the form of either or both written or video formats. While you create content in the form of blogs or newsletters, you can also create short videos to capture the attention of your clients or be involved in podcasts.

• Convert

Once you attract your customers to your brand through content promotion via blogs, emails, podcasts, short videos and so on, the next step of inbound marketing strategy is to convert them into qualified leads.

This stage requires nurturing the customers by beginning to process the information received via website visits, inquiries and other methods. The contact information is the gateway to the customer’s potential to convert.

However, you cannot directly contact their discussion about your business. Just as the rules of conventional marketing go, even in inbound marketing, you have to offer your potential customers something in return. It can be value-added content in the form of whitepapers, ebooks, webinars or other valuable material that offers insight into your offerings.

Once you provide them these assets, the ones who find your business valuable to their liking will inquire, who can be converted to customers.

• Close

The next stage in the inbound marketing strategy should be to close the deal or as you would call it closing leads as customers. This means that the inquiries will buy your product or service and become your happy customer.

Since the goal of inbound marketing is customer-focused, this stage demands the combined efforts of the marketing and sales team. You can also make use of enterprise marketing automation, lead scoring or closed-loop reporting to automate and streamline the entire process.

To be qualified for conversion, your leads must be sales-qualified and should be ready to make a purchase by the end of this stage.

• Delight

Upon completion of a purchase, as happy as it makes you, you cannot abandon your customers. Moreover, closing the deal is only the start of building and cementing a relationship with your client base to persuade them to repeat the purchase.

This can be done by delighting your customers with various deals, offers and loyalty programs. By delighting your clients, you not only increase your sales but also enhance your brand reputation to invite more clients. This stage gives your business a competitive edge over others and enables you to stay at the top of your game.

One such inbound marketing company in India is TransFunnel that provides comprehensive services and delivers full-funnel inbound marketing solutions taking care of all stages of your customer’s journey, from first touch-point to becoming a qualified lead and even beyond that.

The company not only eliminates the guessing game but also gives you a full-proof inbound strategy that is sure to kick-start your success. With ample research and discovery, an inbound strategy is created, along with a plan of action that you can straightaway start implementing in your business.