What is LeadSquared and what are its features - TransFunnel Consulting

LeadSquared, a marketing automation platform is also in the business of providing customer relationship management services. With the prime objective of providing one-of-a-kind support to its client base, LeadSquared enables an enhanced closure for businesses. This marketing automation tool helps businesses with lead capture, its management, sales management and analytics, all in one platform. 

LeadSquared was introduced in 2012 with the aim of becoming a marketing automation tool, but has ever since expanded its horizon to sales CRM. With new and innovative features building in LeadSquared, it is consistently becoming a smarter and highly efficient platform. 

The marketing automation tool ensures an ample range of benefits including overall reduction in lead leakage, more intelligent and efficient lead prioritisation and automating various sales and marketing processes. It also offers various sales-related benefits such as offering detailed sales and marketing analytics, and improved integration with multiple business tools. LeadSquared assists your business in every step of its marketing stage from drawing customers, nurturing leads to closing those leads.

LeadSquared comes with its own developer platform, which enables a brand to build a custom business logic. This marketing automation tool is incorporated with various features, which make it a leading-edge platform.

Leadsquared Features:

Knowing the features of LeadSquared is essentially vital, as it provides a further understanding of the platform and enables you to fully utilise them for maximum benefit. Moreover, it also clarifies if your business requires the marketing automation tool or not. 

Amongst the array of features LeadSquared incorporates, a few vital ones are listed below:

• Capturing leads from social media sources in a fast-paced and automated manner

While almost all the marketing automation platforms and CRMs offer services based on lead capturing across social media, what makes LeadSquared distinct in its features? 

LeadSquared offers the same feature, but performs this task in a fast-paced manner. It does so by providing integration with different events such as chats, both online and offline, telephone and lead capture connectors across various platforms. LeadSquared also integrates with varied reliable cloud enterprise communication platforms such as Ameyo, Ozonetel and Exotel.

• Managing, assembling and scoring leads

In the business landscape, simple capturing leads is not the path to completion to a successful sale and profit. The road requires businesses to capture leads and then score, assemble and manage them to gain the most out of them. The effective process implementation of this feature enables businesses to personalise the different offers by the brand and develop strategies that will prove effective to convert potential clients to customers. 

Companies can nurture their client base via SMS, chatbots, emails, newsletters or whitepapers. 

• Creating personalised email campaigns

An aesthetically appealing email campaign can prove wonders to your business. When a customer likes what they see, then tend to move up a few steps to explore what lies ahead. Personalised email campaigns allow the business to convert potential customers.

LeadSquared offers a multitude of email templates to be used for email campaigns, to improve the overall lead engagement program in the company. 

• Offers highly responsive landing pages

If the landing page of your business website is bland, common or unresponsive, chances are anyone visiting your website would swiftly leave it and never come back. This is where LeadSquared falls distinct by providing highly responsive landing pages. 

These powerful features by LeadSquared make this platform visually appealing, highly responsive with optimised landing pages for a smooth user experience. With the option of choosing from numerous templates, a user can customise the content and how it appears on the page. 

Besides the prime features, LeadSquare CRM features are of high importance such as mobile customer relationship management (sales CRM), conversion predictor, reports, analytics and more. These features combined with the key features can accelerate a business towards higher profits. 

Launching LeadSquared CRM for your brand would provide you with multitide benefits. When your business’s online presence has customised landing pages designed to attract customers, it transforms your website into an ultimate lead generator. Other sources of capturing leads are emails, online campaigns, messages and chats. 

When an advanced designed website attracts more leads, it identifies the hot leads, engages them, observes their progress through the sales funnel, gains their behavioural insights and drives them towards lead conversion. LeadSquared follows drip marketing to identify and follow a lead, which ensures customer engagement and sales. This marketing automation platform also offers the business insights in the engagement to help you focus more on the valuable leads that are closer to conversion.

Incorporating the vitality of LeadSquared, TransFunnel offers a streamlined and seamless on-boarding with the LeadSquared platform. Our pool of certified experts helps your team through the intricacies of integrating the marketing automation platform and benefit from its many features. 

Our marketing automation services help you and your team gather potential mistakes to avoid and methods to adopt in order to reap in ROI within a short period of time.