Lead Generation Made Easy with These 10 Tips - TransFunnel Consulting

 Lead generation has always played a pivotal role in the life of a business. From the conventional methods of offline techniques such as cold calling, referrals and networking to the digital age shift, the lead generation strategies have transformed massively. However, the one aspect that remained persistent was the need for evolving lead generation tips to get the wheel of business rotating.


Irrespective of the size of the business, staying actively involved in lead generation strategies will give your business the push to constantly stay relevant and competitive. We have curated a list of lead generation tips, in line with the current and everlasting trends to help you guide through your business journey:


  1. Consistent content creation 


Content is being known as the king for a reason and consistent content creation, posting it on-page and off-page is the key to driving traffic to your website. However, for both B2C and B2B lead generation strategies, it is vital to keep some content-related pointers in mind:


  • Targeted content is best if you want customers to notice you.

  • Keep your focus on the quality of content rather than its quantity.

  • Do not stuff keywords, rather let them glide naturally in your content.

  • Place CTA that stands out and is easily accessible, in every content.


  1. Shift focus to engaging leads rather than simply creating a pool of database

While your business does require a high conversion rate to stay in the market, this will only happen if you increase the engagement level with your audience. Unengaged leads won’t convert as customers, so keep your focus on first engagement, then conversion.

 

  1. Keep a strategic approach to email marketing

One of the most vital lead generation tips is to devise a strategy for email marketing before you jump the gun. Overloading your leads with emails will only make them hit the unsubscribe button. Keep it creative, simple and in moderation.

 

  1. Utilize multi-channel marketing

With the massive number of social media platforms in existence, businesses already have the opportunity to reach globally. There are a multitude of platforms such as LinkedIn, Instagram, Facebook, Quora, Medium and more where you can post content related to your business and interact with people to make your presence felt. So, make sure you have your business’s presence in all the relevant social media platforms with regular relevant content. Also, respond to the queries on these platforms to keep the engagement alive.

 

  1. Gated content is vital

You wouldn’t want to take the information of your leads and not offer anything in return. There is no place for businesses with a single transaction approach. Now will be a good time to share your whitepapers, newsletters, ebooks, webinars, short videos and infographics in exchange for the information you receive from your leads. However, make sure you make this gated content worth their information.

 

  1. Understand buyer behaviour

If you have garnered an understanding of HubSpot inbound marketing, you would be well aware that upon content creation, sharing and collecting data of the leads, it becomes pertinent to understand buyer behaviour. This is what will keep you relevant throughout your business journey.

 

  1. Place share button to enhance your reach

Using the share button strategically, besides your valuable content such as on the confirmation page will allow you to reach more people.

 

  1. Engage or collaborate with social media influencers

Social media influencers already have a massive following and you can benefit from them by sending free samples or services to review on their handle. It can be both a paid or an unpaid engagement, whose review would be seen by hundreds, thousands or in some cases even more people. This will give a boost to your customer reach where more people will know about your product or services and will visit your website.  

 

  1. Conversion ads can increase your reach

If you wish to increase your reach, even more, one of the best lead generation tips can be using paid ads. Paid ads allow you to gather information in exchange for a content piece. You can also promote your brand’s content such as tweets that link to the landing page. Most common in this strategy is the pay per click ads (PPC) that expand your reach to those people, who are already searching for the keywords you are targeting.

 

  1. Never stop evolving

Lead generation strategies are constantly evolving and shaping to offer better transparent options for new and existing businesses. There it is vital that you keep a track of what is new and inculcate it in your business promotion and lead conversion plan. Consistent evolution in this domain is how you can keep your business floating and thriving.


Transfunnel is a lead generation agency that strives to build a custom solution to your unique business needs with the notion that no two businesses are the same just like no two customers are. Whether you are just starting with HubSpot marketing automation or CRM tool or you are simply looking to take your inbound efforts to a new level, lead generation tips and techniques can help you to achieve your business goals by providing a strategic foundation for the same.

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